There is only ONE marketing trend I’m interested in for 2023 and it’s this:

Apr 8, 2022
Renate smiling with a cup of coffee
Renate smiling with a cup of coffee

Selling through storytelling and authentic personal branding.

Marketing has had an overhaul in the past few years and I'm here for it.

The online space used to be full of coaches talking about their designer Louis Vuitton bags and Maldives getaways.

Ugh.

Who the hell can relate to that?

Sorry, Harry & Megan. I guess our Monaco get together is off.

I’m done hearing about Lamborghini’s and 10k months. It feels fake AF.

Instead, I want to hear about where you've come from, what you had to overcome and what you did to get to where you are now.

  • Share your stories.

  • Your struggles.

  • The real you.

  • Unfiltered.

It’s the same over on Instagram.

Business owners aren’t sharing aesthetic, curated feeds anymore.

It’s more about raw, unedited content.
Just a few slides of their thoughts.
Busting industry myths.
I blame TikTok.

People become more invested in your brand if you keep it real.

Because it lets people in.
They feel like they know you.

So stop making your profile a highlight reel and get messy.

Your community will thank you.

Selling through storytelling and authentic personal branding.

Marketing has had an overhaul in the past few years and I'm here for it.

The online space used to be full of coaches talking about their designer Louis Vuitton bags and Maldives getaways.

Ugh.

Who the hell can relate to that?

Sorry, Harry & Megan. I guess our Monaco get together is off.

I’m done hearing about Lamborghini’s and 10k months. It feels fake AF.

Instead, I want to hear about where you've come from, what you had to overcome and what you did to get to where you are now.

  • Share your stories.

  • Your struggles.

  • The real you.

  • Unfiltered.

It’s the same over on Instagram.

Business owners aren’t sharing aesthetic, curated feeds anymore.

It’s more about raw, unedited content.
Just a few slides of their thoughts.
Busting industry myths.
I blame TikTok.

People become more invested in your brand if you keep it real.

Because it lets people in.
They feel like they know you.

So stop making your profile a highlight reel and get messy.

Your community will thank you.